Successful brands are now discovering that they can leverage the power of the crowd in order to achieve results like they have never had before. At the forefront of this new endeavor is a company called Fabletics. Launched just a few years ago, it already has over one million active paying members, and it has achieved a growth rate of over two hundred percent. This growth rate, according to their marketing director, can only be attributed to their leveraging the power of the crowd.
The power of the crowd refers to the power that online reviews hold. The truth is that with the advent of smartphones, people can look up reviews about a product wherever they are. Lest you think that this is an unimportant matter, then consider the following information. According to research and studies done by Brightlocal, a whopping eighty four percent of people trust online reviews as much as they would trust a recommendation from a friend or relative. According to the founder and CEO of Trustpilot, this is because trust in traditional marketing and advertising is at an all time low. People do not trust brands anymore, but they trust user reviews.
Lest you think that only a small percent of people actually search for online reviews, think again. In the survey, fifty percent of people said that they read online reviews regularly. This is fifty one percent more than last year! This shows that not only are many consumers doing it, but it is becoming a trend that is only growing. In fact, over sixty five percent of searches done in stores about products were not to compare prices, but to find out more about the product and read user reviews.
If you are not doing what Fabletics is doing and leveraging the power of the crowd, you are really missing out. The truth is that companies are now doing it all the time. L2, a research firm, found that over seventy six percent of the top brands are featuring user reviews on their website!
Reviews help out in a lot of ways. They boost revenue and sales by drawing in new customers and building customer trust, which helps when it comes to keeping old customers. It boosts your rankings in the search engines as well, according to a study by MOZ. There are many sites where your customers can leave user reviews, and you can also feature them on your own site.
Kate Hudson is the actress from the popular film Almost Famous. However, she is also actively involved in Fabletics. Not only does she endorse the Fabletics brand, but she helps them out with strategic planning. In fact, she was the one who helped them build their amazing customer support team, which is well known for their superior customer support, and helped Fabletics get a top rating with the BBB. She is actually someone who you can imagine wearing Fabletics clothing, unlike other actresses who will endorse certain products but would never wear them.