Bobby Kotick: A True Game Changer

On March 1, 1963, in Long Island, New York, Bobby Kotick was born. He later attended the University of Michigan in the early 1980s, where he was advised to drop his Art History major by then Apple CEO, Steve Jobs. Bobby Kotick founded Aktronics while also working as an Apple II software developer during his sophomore year in college. He managed to secure a $300,000 investment in Aktronics from casino investor, Steve Wynn.

Kotick later acquired Commodore International, which was unsuccessful. He had successful prospects like Leisure Concepts, while founding and presiding over International Consumer Technologies from 1986 through 1995. He bought a 25 percent stake at Activision in 1990, whereby he became the CEO a year later. International consumer technologies became a full subsidiary of Activision four years later.

in 2017, Fortune hailed Kotick as the longest-running head of any publicly traded tech company. He has been a consistent CEO even after the formation of Activision Blizzard as a result of a merger between Vivendi and Activision, bringing Blizzard under Activision. Activision Blizzard has brought innovations to the gaming industry through gaming units like Blizzard, Activision and King which have created successful gaming franchises like Candy crush, World of Warcraft, Call of Duty, etc.

Bobby Kotick’s tenure as CEO of Activision Blizzard is a successful story. The company has created fun and joy in many people’s lives through it’s various video game brands. Kotick is a philanthropist and has also appeared in movie cameos like 2017’s “Moneyball.” Even after the ongoing acquisition of Activision Blizzard by Microsoft, Kotick remains steadfast in steering the company to greater heights until its full acquisition by Microsoft in 2023.

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