Doe Deere is an amazing russian woman who made make up for women. Deere grew up in New York. She studied fashion and started her own cosmetic line called Lime Crime. The base of her business is in Los Angeles California where all of her makeup consist of colorful and cruelty free cosmetics. Deere’s makeup line was established in 2008 starting herself off with various eye shadow, glitter and brushes. Her mission is to give women the feeling of being empowered, fearless and have high self esteem by wearing makeup. www.limecrime.com is her website that has products that range from $6-20 dollars and has different types of makeup to give you that “this is me” look. Deere also began her own clothing designs which sparked the idea of wanting to start her own makeup line because she would always get complements from the outfits she wore ultimately letting makeup put an emphasis on her attire. In 2004, she started selling her Lime Crime clothing designs through ebay making it her first store. When she launched the line in ’08 her makeup products were being sold for $12 dollars and she also provided makeup tutorials which ended up giving her notoriety. Deere studied at the Fashion Institute of Technology but later went on to asunder herself from the institute and start her business. Doe Deere is no ordinary makeup artist she has spent countless hours perfecting her craft, getting opinions from people and also taking the time to experiment her work to understand the essence of makeup and fashion itself. Deere tells us that when while she held online contest that help build her brand and provided exposure leading her to have 3 million followers on social media. Deere has been through a serious of challenges and debocoles throughout her career including a security breach in 2014 which resulted in her losing customers. Things started to change for Deere when she launched a liquid-to-matte lipstick in which she worked with professional chemist to obtain flawless results. Back when she started her online store on ebay she informs us that the name “limecrime” comes from The Internet being evil and deceiving. Deere’s goal is to always stay connected with her customers and always search for new ideas to better her brand and not just seem like a regular makeup artist that can provided color but give people something they can feel and bring their fantasies or desire to life.
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