Any smartphones user that goes to Google Play or the App Store will find a countless number of apps. There is no end to the number of applications that a person can install on a phone. As long as they have sufficient space they can spend days downloading different applications for their smart devices. What this essentially means is that an app has to be good in order for people to consider using it regularly.
Honored to have worked for and written about @NancyPelosi, who has fought countless battles for women across this country, and who knows that it’s not enough to be “the first” if you’re also “the only.” #TIME100 https://t.co/iKTw40IuLP
— Cecile Richards (@CecileRichards) April 19, 2018
Whitney Wolfe realized this early on so she knew that it would be in her best interest to make Bumble something of an all-inclusive app.
One thing that Whitney Wolfe has seemed to recognize more so than all of her other dating app adversaries is that the ultimate goal of the dating app is to find someone and stop using the app. This is exactly why there is a strong amount of turnover with the number of users that are getting connected to these dating apps.
It becomes so much work to continuously market these apps because people only use the apps to find a mate. After user number drop app developers have to start marketing again to cycle back through another group of new users that may have never heard of this app. That is tiresome. Whitney knew that there would be a better way to build her social media app called Bumble.
What Whitney Wolfe would soon realize is that she would have a platform where women could make the first move with men when it came to matches for the day. This was her first step in getting people interested because it showed that this app was different from others.
The second step for her dating app would be to make this more than just a dating app. That would be a little bit more challenging because most people that signed up for Bumble were initially hearing about this as a dating app. What Whitney Wolfe has managed to do is bring about change with this dating app environment by expanding the possibilities of Bumble to include social networking where people can discuss and come together on business ideas.
Whitney Wolfe also made a decision to create Bumble BFF in order to bring friends together on this application. All of these things have made Bumble quite a powerful app. It has even made it easier for people to consider utilizing Bumble even after they find their mate.
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