The RealReal currently has 156,000 Instagram followers and is growing. This brand wants to teach you the science behind spotting a counterfeit item from an authentic one. They want to take over the consignment movement by offering authentic designer pieces on their online shop.
At first look, their Instagram page looks like just like any other online store’s Instagram page. Your eyes are also not sure where to look because there are so many amazing designer pieces on their page. At the top, you can check out their Instagram stories on expert advice, sustainable fashion, authenticity, and their LA and SoHo stores.
Look further down the page and you’ll see incredible posts about the designer shoes, handbags, and fashions they sell at both their brick-and-mortar and online stores. Take a look at this closeup (https://www.instagram.com/p/Bo18A57lh0a/?hl=en&taken-by=therealreal) of this Versace denim jacket. It looks like something out of an editorial photo shoot from the 90s.
Then there’s this picture of a plush yellow Chanel handbag (https://www.instagram.com/p/Bowj7jgFHiG/?hl=en&taken-by=therealreal) that features the iconic logo and chain strap. The RealReal shared the photo on National Handbag Day. They also engage their customers by asking them about their favorite designer pieces.
That’s not all. The company also announces contests to win some of these luxury items. They also share quotes from notable people in the fashion industry like Patti Smith, Kenzo Takada, Miuccia Prada, and Vivienne Westwood. Just like with their products, you’ll your money’s worth on their Instagram page. It’s educational, informative, and easy on the eyes.