Fabletics: Leading The Way In The Fitness and Active Apparel Industry!

Amazon is one of the largest retail outlets there is and with approximately 26.5 million different items sold each day, it can be a daunting feat competing with them in the fashion industry. Amazon literally has 20% of the market cornered of the e-commerce industry. This however, has been no challenge for Kate Hudson’s Fabletics athletic clothing line that is taking the internet by storm. You may be wondering the secret to her great success, which has catapulted her activewear to one of the top manufacturers in the fitness industry. In today’s economy, more people are employing the ease of online retail shopping over physically having to go to the store. Let’s face it, the internet due to its great diversity, offers many more options and much better savings than traditional shopping. Fabletics has taken great advantage of this fact and employs a subscription platform that allows the patron to customize their own looks. Having this membership base provides convenience, dependability and savings with the ease of shopping from home or anywhere in the world. Nowadays, having the ability to personalize one’s shopping experience is just as important as convenience or price.

 

The premise of how the system works, is a customer interested in acquiring some of Fabletics many stylish athletic apparel or accessories pays $39.95 each month and this allows them to mount up credits that can be traded for the store’s items. Fabletics has a highly innovative and customizable software program on its website that keeps in its memory previous purchases and preferences that in turn, help the customers next selection by offering similar items. Registration involves filling out a form of questions that informs the program of a user’s likes, dislikes and preferences. From here, Fabletics can send the appropriate outfit suggestions each month to a member and they choose whether they want to skip the offer, request another suggestion or approve the purchase. If credit is given on the account, an outfit can be redeemed at any time because Fabletics policies reflect no expiration. To date, Kate Hudson has literally inspired millions of patrons to sign up for a membership and is giving companies like Amazon a run for their money. Signing up is super simple and taking the Lifestyle Quiz will ensure the customer always has the exact kind of apparel that is perfectly tailored to their lifestyle and preferences.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Why It Is So Important to Leverage Customer Review

Successful brands are now discovering that they can leverage the power of the crowd in order to achieve results like they have never had before. At the forefront of this new endeavor is a company called Fabletics. Launched just a few years ago, it already has over one million active paying members, and it has achieved a growth rate of over two hundred percent. This growth rate, according to their marketing director, can only be attributed to their leveraging the power of the crowd.

 

The power of the crowd refers to the power that online reviews hold. The truth is that with the advent of smartphones, people can look up reviews about a product wherever they are. Lest you think that this is an unimportant matter, then consider the following information. According to research and studies done by Brightlocal, a whopping eighty four percent of people trust online reviews as much as they would trust a recommendation from a friend or relative. According to the founder and CEO of Trustpilot, this is because trust in traditional marketing and advertising is at an all time low. People do not trust brands anymore, but they trust user reviews.

 

Lest you think that only a small percent of people actually search for online reviews, think again. In the survey, fifty percent of people said that they read online reviews regularly. This is fifty one percent more than last year! This shows that not only are many consumers doing it, but it is becoming a trend that is only growing. In fact, over sixty five percent of searches done in stores about products were not to compare prices, but to find out more about the product and read user reviews.

 

If you are not doing what Fabletics is doing and leveraging the power of the crowd, you are really missing out. The truth is that companies are now doing it all the time. L2, a research firm, found that over seventy six percent of the top brands are featuring user reviews on their website!

 

Reviews help out in a lot of ways. They boost revenue and sales by drawing in new customers and building customer trust, which helps when it comes to keeping old customers. It boosts your rankings in the search engines as well, according to a study by MOZ. There are many sites where your customers can leave user reviews, and you can also feature them on your own site.

 

Kate Hudson is the actress from the popular film Almost Famous. However, she is also actively involved in Fabletics. Not only does she endorse the Fabletics brand, but she helps them out with strategic planning. In fact, she was the one who helped them build their amazing customer support team, which is well known for their superior customer support, and helped Fabletics get a top rating with the BBB. She is actually someone who you can imagine wearing Fabletics clothing, unlike other actresses who will endorse certain products but would never wear them.