How is Disrupting the Toilet Paper Industry through TUSHY

Market disruption has not been a common trend in recent times. There has been a perception that various organizations have been able to dominate the markets where they have been operating. That is why it has been a challenge for new organizations to disrupt the market and come up with some new products. However, through TUSHY, Miki Agrawal seems to have been able to disrupt the toilet paper niche in the United States.

Miki Agrawal and his partner jointly started buying up the supply of toilet paper from various manufacturers. With the help of a warehouse, the duo brought their supplies to about 10-15 dealers across the US who sold their products to retailers. This meant that as soon as a retailer stocks up the toilet paper, he needs to sell it by September of 2018. If he did not sell it at that time, Agrawal would buy all the stocks from him.

 

View this post on Instagram

 

A post shared by mikiagrawal (@mikiagrawal)

Miki Agrawal and his partner do not sell to the retailers directly. Instead of that, they sell to distributors. This is because if they sell at the retailer level, the manufacturer could be identified and given a discount. This might be seen as a simple innovation that is not likely to assist her organization. However, it is useful to communicate that Miki has greatly benefited from this industrial approach in her operations.

Agrawal’s plan was to launch his product at a price lower than that of the previous ones in the market. This would enable consumers to shift from expensive brands to TUSHY, which is cheaper than them but still gives them value for money. Obviously, Miki Agrawal knows that people are always looking for cheaper products so that they can save money. In this case, TUSHY is a cheaper toilet paper alternative, which means it is already attracting a significant share of customers.

Original source to learn more: https://speakersnetworkworldwide.com/miki-agrawal/