Social Disruptor, Miki Agrawal, has taken on the challenge of changing American culture. Her latest project, TUSHY, takes aim at an environmental issue in American bathrooms; toilet paper. TUSHY is an affordable, add-on bidet that anyone can attach to their existing toilet.
Toilet paper production in America kills 15 million trees per year. In addition, sanitation facilities struggle to process all that paper in their sewage plants. Miki Agrawal found, not only is the paper economically unsound, but it is unhealthy. It does a poor job in cleaning, contributes to health issues like UTIs and a host of anal ailments. TUSHY accomplishes the same job more effectively and in a more healthy manner while using only a cup or two of water. TUSHY sells for under $100. The savings realized by reduced paper purchases can pay for the unit in a few months.
Of course, Miki Agrawal faced resistance from skeptics who never wanted anything to change. Critics complained that they didn’t want toilet bowl water spraying on them. The truth is, the water is diverted from the water line coming from the wall. It is the same water used to wash your face or brush your teeth.
Though Americans were slow on the uptake, the toilet paper shortage suffered during the early months of the Covid Pandemic created many converts. When toilet paper was not available, nearly a million consumers reluctantly became believers. People began to realize that bidets are effective and economically sound. Those customers are now spreading the word.
TUSHY is not Miki Agrawal’s first foray into cultural change. Her first attempt at revolution was WILD, a farm-to-table, gluten-free pizza place in New Your City. Next was THINX, which produces reusable menstrual underwear. These revolutionary businesses are now valued at over $200 Million.
Original source to learn more: https://www.topionetworks.com/people/miki-agrawal-60e4f942105eb508b15b1d3b